PASS Summit 2018 – A Lesson in Personal Branding

Last year at PASS Summit 2017, I heard a number of comments related to people not recognizing me without the hat in my social media photo/avatar. The linked post started and concluded with the notion that I needed to take a new photo.

That never happened. Instead, I embraced The Hat. And it was totally worth it. I got a bit of ribbing from folks early in the week but it was all friendly. Trying to meet up with people at various points in the week, I’d get messages like “I’m in (location), looking for your hat, where are you?” People introduced themselves when they spotted me doing my PASS Ambassador duties because they recognized the hat from my photo.

A couple people had more fun than I expected:

I met a few people sans hat and they didn’t immediately connect me (the person) with me (the Twitter account). Not a big deal, but I learned an important lesson from it. Apparently, this is how I’m known in a portion of the community now – the guy in the hat. Folks are accustomed to seeing/talking to me on Slack/Twitter with a particular image next to my name. That’s the image of me they have in their mind. Therefore, it’s best if I maintain that appearance offline as well.

I’m OK with this. It sets me apart from the crowd a bit and as time marches on and protecting my head from the elements becomes more important, it becomes a more necessary part of my wardrobe. At big events like this where I’m actively trying to meet people I’ve only spoken with online, I just need to be more consistent about wearing it.

The Hat stays!

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